Research design in qualitative research is generally less structured and more flexible than research design in quantitative research. Research Designs differ because of the context, purpose, and nature of the research.
1. FUNNEL APPROACH - Begins with general research questions that initiate the study, then on the basis of results from initial data collection the study conditions of the study are identified more specifically. This process may be repeated to further focus the study until the conclusions are concentrated on a specific, or limited number, of components.